Commercial Lead 21 views

Purpose:

A global financial services company is seeking a Commercial Lead who will be responsible to assume accountability for the direction and market position for digital commercialisation, effectively take the key commercial objectives of digital commercialisation and translate them into an annual strategic marketing plan, identify the appropriate media channels to deliver marketing campaigns for digital commercialisation in an effective and efficient manner, oversee the implementation of campaigns, working with the appropriate marketing COEs / agile squads

Minimum Requirements:

• Preferred: BCom (Management Sciences) or post graduate degree / diploma in Business Management
• Essential: Advanced Diploma/Nationalm1st Degree
• 3-6 years minimum experience
• 1-2 years management experience
• Experience in developing marketing strategies and experience collaborating with cross-functional teams

Key Job Outputs:

• Analysing competitor behaviour, identifying market trends and increasing our market share
• Analysing marketing strategies to identify new opportunities
• Developing commercial strategies for channels and campaigns
• Liaising with management, marketing, sales and production teams to drive efficiencies offline and online efforts to grow market shares
• Establishing targeted internal and industry partnership networks
• Monitoring key marketing metric and developing commercial models
• Integrating user-experience feedback in product updates and innovation
• Incorporating emerging solutions and technological advancements in new products
• Evaluating data, contact trends and key customer behaviour across all contact channels to provide clear insight and recommendations for further commercial opportunities
• Work with analyst to understand operational process drivers behind campaigns and customer journeys and alight these for best possible outcome
• Scope, design and baseline proposed recommendations for marketing efforts
• Managing and overseeing the baselining of commercial objectives, effectiveness of sales and retention efforts
• Develop and implement integrated marketing strategies that enable digital commercialisation to compete in the marketing and grow market share
• Identify and test new ideas to explore new marketing opportunities for growth
• Working with the COE to generate actionable insights that will drive the marketing strategy
• Develop, manage and track the budget to achieve marketing and business objectives
• Contribute to the overall business unit performance by working as part of the digital commercialisation Divco
• Ensure the constructs of risk, governance and compliance are addressed

Core Competencies:

Technical:

• Product life cycle management
• Competitor insight management
• Governance, risk and control
• Industry trends
• Policy and procedural knowledge
• Project and stakeholder management
• Commercial acumen
• Creativity and innovation
• Client cantered and design thinking
• Digital marketing

Behavioural:

• Customer focus
• Establishing strategic direction
• Business acumen
• Driving execution
• Digital acumen
• Inspiring excellence
• Cultivating networks and partnerships
• Coaching and developing others

Salary:   Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013