Head of Marketing – OTC & Prescription Products 22 views

Job Overview

  • Salary Offer Market Related
  • Experience Level Manager
  • Total Years Experience 5-10

Purpose:

A global healthcare organization providing high quality, trusted medicines, expanding their access is seeking a Head of Marketing who will be responsible for leading a team of brand managers, in developing and executing marketing strategies for an expanding portfolio of products, which currently includes OTC, cardiovascular, diabetes and dermatology products

 

Minimum Requirements:

  • Appropriate Business or Marketing Degree/ Diploma
  • Knowledge of the pharmaceutical industry, with a specific focus on the OTC field
  • Proven coaching skills
  • Good understanding of financial management such as P&L management
  • 8 to 10 years pharmaceutical marketing experience
  • Experience managing brand managers is strongly preferred
  • Extensive experience in the OTC field is strongly preferred
  • Proven experience in working on digital marketing campaigns such as social media, websites and email campaigns

 

Key Job Outputs:

Duties & Requirements

  • Conduct a successful launch of new brands and maximizing market share and operating profitability of key strategic product portfolios, as agreed upon by the marketing director
  • Take responsibility for portfolio and product strategy, campaign development, market research, gap analysis and feasibility analyses
  • Ensure brand and portfolio profitability through knowledge and management of product, price, promotion, place and costs
  • Coach and develop brand managers
  • Lead negotiation, partnerships and strategic engagements with key stakeholders including key opinion leaders, societies, wholesalers and pharmacy groups
  • Work closely with medical affairs, supply chain, regulatory affairs, quality assurance, sales, key accounts, market access, training, legal and finance
  • Handle business development and other internal stakeholders to guide the short, mid and long-term product and portfolio strategic direction for the products under their responsibility
  • Develop omnichannel marketing plans for healthcare professionals and relevant stakeholders, with a strong focus on expanding digital initiatives.
  • Lead and coach Brand Managers in a manner which enables them to develop and implement the best possible marketing campaigns for their respective portfolios, as well as to expand their competencies and abilities
  • Work closely with advertising agencies and ensure delivery of strong marketing campaigns and deliverables for the respective portfolio
  • Accountable for the execution of brand healthcare campaigns
  • Develop in-depth understanding and become an expert in the respective therapeutic area, the customer/ patient relationship, and the brand
  • Ensure delivery of brand financial goals through detailed analysis and understanding of short-term and long-term brand performances, with special emphasis on marketing program effectiveness and drivers of the business model
  • Manage the product launch process through effective resource allocation, maximizing product life cycles, and ensuring portfolio optimization in line with the defined business strategy and plans
  • Work closely with business development on gap analysis to identify new business opportunities
  • Work closely with market access and strengthen relationships with relevant MHC companies and negotiate support on new product launches where relevant
  • Ensure effective communication and collaboration across, sales, medical, regulatory, finance, operations, supply chain, quality, legal and human resources
  • Establish appropriate marketing systems and procedures to ensure efficient operations and appropriate control, based on quality and commitment to deliver on time
  • Manage and control budget and expenditure according to product and portfolio priorities
  • Ensure that all activities are planned and executed per all relevant legal and compliance mandates

 

Core Competencies:

  • Excellent communication and negotiation skills
  • Advanced Microsoft Office Suite skills
  • Strong ability to do thorough market analysis and accurate feasibility/ forecasting analyses
  • Ability to collaborate across different management levels
  • Strong level of urgency, accountability and results-orientation
  • Excellent presentation skills and the ability to translate complex strategy into a coherent message
  • Excellent sales and marketing skills, with strong analytical and interpretive skills
  • Integrity and a strong commitment to compliant business practices

 

Salary:   Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013

Apply for this job
Email Me Jobs Like These
Showing 1–0 of 0 jobs
Contact Us

Our Location

Contact Details

Address: 1 Maxwell Drive | Sunninghill | Johannesburg | South Africa

Email: info@velapersonnel.co.za

Contact Number: 011 802 0185 |
082 418 1013 | 079 497 0755

Follow us