Head of Marketing – OTC & Prescription Products 22 views

Purpose:

A global healthcare organization providing high quality, trusted medicines, expanding their access is seeking a Head of Marketing who will be responsible for leading a team of brand managers, in developing and executing marketing strategies for an expanding portfolio of products, which currently includes OTC, cardiovascular, diabetes and dermatology products

Minimum Requirements:

• Appropriate Business or Marketing Degree/ Diploma
• Knowledge of the pharmaceutical industry, with a specific focus on the OTC field
• Proven coaching skills
• Good understanding of financial management such as P&L management
• 8 to 10 years pharmaceutical marketing experience
• Experience managing brand managers is strongly preferred
• Extensive experience in the OTC field is strongly preferred
• Proven experience in working on digital marketing campaigns such as social media, websites and email campaigns

Key Job Outputs:

Duties & Requirements

• Conduct a successful launch of new brands and maximizing market share and operating profitability of key strategic product portfolios, as agreed upon by the marketing director
• Take responsibility for portfolio and product strategy, campaign development, market research, gap analysis and feasibility analyses
• Ensure brand and portfolio profitability through knowledge and management of product, price, promotion, place and costs
• Coach and develop brand managers
• Lead negotiation, partnerships and strategic engagements with key stakeholders including key opinion leaders, societies, wholesalers and pharmacy groups
• Work closely with medical affairs, supply chain, regulatory affairs, quality assurance, sales, key accounts, market access, training, legal and finance
• Handle business development and other internal stakeholders to guide the short, mid and long-term product and portfolio strategic direction for the products under their responsibility
• Develop omnichannel marketing plans for healthcare professionals and relevant stakeholders, with a strong focus on expanding digital initiatives.
• Lead and coach Brand Managers in a manner which enables them to develop and implement the best possible marketing campaigns for their respective portfolios, as well as to expand their competencies and abilities
• Work closely with advertising agencies and ensure delivery of strong marketing campaigns and deliverables for the respective portfolio
• Accountable for the execution of brand healthcare campaigns
• Develop in-depth understanding and become an expert in the respective therapeutic area, the customer/ patient relationship, and the brand
• Ensure delivery of brand financial goals through detailed analysis and understanding of short-term and long-term brand performances, with special emphasis on marketing program effectiveness and drivers of the business model
• Manage the product launch process through effective resource allocation, maximizing product life cycles, and ensuring portfolio optimization in line with the defined business strategy and plans
• Work closely with business development on gap analysis to identify new business opportunities
• Work closely with market access and strengthen relationships with relevant MHC companies and negotiate support on new product launches where relevant
• Ensure effective communication and collaboration across, sales, medical, regulatory, finance, operations, supply chain, quality, legal and human resources
• Establish appropriate marketing systems and procedures to ensure efficient operations and appropriate control, based on quality and commitment to deliver on time
• Manage and control budget and expenditure according to product and portfolio priorities
• Ensure that all activities are planned and executed per all relevant legal and compliance mandates

Core Competencies:

• Excellent communication and negotiation skills
• Advanced Microsoft Office Suite skills
• Strong ability to do thorough market analysis and accurate feasibility/ forecasting analyses
• Ability to collaborate across different management levels
• Strong level of urgency, accountability and results-orientation
• Excellent presentation skills and the ability to translate complex strategy into a coherent message
• Excellent sales and marketing skills, with strong analytical and interpretive skills
• Integrity and a strong commitment to compliant business practices

Salary:   Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

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