Head: Consumer Marketing 30 views

Job Overview

  • Salary Offer Market Related
  • Experience Level Junior
  • Total Years Experience 5-10

Johannesburg

Purpose:

A financial services company is seeking a Head: Consumer Marketing who is an exceptional, commercially astute, and data-driven marketing leader to drive the growth and strategic direction of the consumer banking marketing portfolio; this pivotal role requires an innovative marketer with a deep understanding of the consumer banking space, a passion for digital transformation, and the ability to translate data insights into actionable strategies; the ideal candidate will not only deliver marketing excellence but will also act as a key business partner to the consumer banking leadership team; with this role, we aim to identify a successor for the Executive Head of Marketing, and as such, we are looking for a marketer with the depth, breadth, and foresight to scale marketing impact across the business

 

Key Job Outputs:

Strategic marketing leadership

  • Develop and execute a forward-looking marketing strategy aligned with Consumer Banking’s business objectives, focusing on customer acquisition, retention, lifetime value and revenue growth
  • Act as a thought leader and business partner, providing strategic marketing input to the Consumer Banking leadership team. This role will sit on both the RBB Marketing and Consumer Banking Divcos
  • Identify growth opportunities, craft go-to-market strategies, and leverage marketing as a strategic lever in achieving business success

Data-driven decision making

  • Lead with data: ensure that marketing strategies, campaigns, and decisions are grounded in insights derived from advanced analytics, customer behaviour patterns, and market trends
  • Drive the creation and adoption of marketing dashboards to measure performance and ROI, enabling a culture of accountability and continuous improvement

Digital marketing expertise

  • Spearhead digital transformation within the marketing function, with a focus on leveraging digital media to optimise reach, engagement, and conversion
  • Champion the use of MarTech tools to automate and personalise customer interactions across digital channels
  • Stay at the forefront of digital innovation, ensuring the business is leveraging cutting-edge technologies and platforms to stay competitive

Commercial focus

  • Serve as a commercially minded marketer who understands the mechanics of business performance and actively seeks to impact revenue, cost optimisation, and profitability
  • Develop campaigns and initiatives that are directly linked to business KPIs, such as product sales, cross-selling opportunities, and customer retention

Customer-centric approach

  • Build marketing strategies that place the customer at the centre, focusing on needs-based segmentation, personalized engagement, and enhancing the overall customer experience
  • Champion initiatives that improve customer advocacy and Net Promoter Scores (NPS)

Team leadership and collaboration

  • Lead and inspire a high-performing cross-functional marketing team, fostering a culture of innovation, accountability, and professional development
  • Work cross-functionally with product, sales, IT, data, and other stakeholders to ensure alignment and seamless execution of marketing initiatives

Brand management and communication

  • Oversee retail brand positioning and ensure consistency across all channels, strengthening the Consumer Banking segment within the market
  • Drive compelling storytelling to articulate the value proposition of the bank’s products and services effectively

 

Core Competencies:

  • Strategic thinking: ability to connect the dots across disparate business challenges to develop holistic marketing strategies
  • Analytical mindset: comfort with numbers, data, and analytics to inform decisions and measure success
  • Digital savvy: deep understanding of the digital marketing landscape, including social media, performance marketing, and programmatic advertising
  • Leadership: inspirational leader with the ability to build, motivate, and retain high-performing teams
  • Influence and collaboration: strong stakeholder management skills and the ability to build consensus across functions
  • Execution excellence: track record of delivering high-quality work at speed, particularly under pressure
  • Entrepreneurial mindset with a bias for action
  • Curious and driven by learning, particularly in the areas of business, technology and data
  • Resilient, adaptable, and comfortable in navigating complexity
  • Strong interpersonal skills with a collaborative approach

 

Qualifications:

  • Bachelor’s degree in Marketing, Business, Economics, or a related field; an MBA or equivalent advanced degree is strongly preferred

 

Experience:

  • Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role within financial services or a similar fast-paced, high-impact industry
  • Commercial acumen: strong understanding of business dynamics, financial metrics, and how marketing directly impacts business performance.
  • Digital expertise: demonstrable experience in leveraging digital media and MarTech tools to drive marketing effectiveness.
  • Data proficiency: proven ability to translate data insights into actionable strategies; familiarity with advanced analytics tools is essential.
  • Customer-centricity: experience in developing customer-centric marketing strategies, with a track record of improving customer engagement and satisfaction

 

Salary:   Market related

 

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013

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