Head: Consumer Marketing 30 views
Job Overview
- Salary Offer Market Related
- Experience Level Junior
- Total Years Experience 5-10
Johannesburg
Purpose:
A financial services company is seeking a Head: Consumer Marketing who is an exceptional, commercially astute, and data-driven marketing leader to drive the growth and strategic direction of the consumer banking marketing portfolio; this pivotal role requires an innovative marketer with a deep understanding of the consumer banking space, a passion for digital transformation, and the ability to translate data insights into actionable strategies; the ideal candidate will not only deliver marketing excellence but will also act as a key business partner to the consumer banking leadership team; with this role, we aim to identify a successor for the Executive Head of Marketing, and as such, we are looking for a marketer with the depth, breadth, and foresight to scale marketing impact across the business
Key Job Outputs:
Strategic marketing leadership
- Develop and execute a forward-looking marketing strategy aligned with Consumer Banking’s business objectives, focusing on customer acquisition, retention, lifetime value and revenue growth
- Act as a thought leader and business partner, providing strategic marketing input to the Consumer Banking leadership team. This role will sit on both the RBB Marketing and Consumer Banking Divcos
- Identify growth opportunities, craft go-to-market strategies, and leverage marketing as a strategic lever in achieving business success
Data-driven decision making
- Lead with data: ensure that marketing strategies, campaigns, and decisions are grounded in insights derived from advanced analytics, customer behaviour patterns, and market trends
- Drive the creation and adoption of marketing dashboards to measure performance and ROI, enabling a culture of accountability and continuous improvement
Digital marketing expertise
- Spearhead digital transformation within the marketing function, with a focus on leveraging digital media to optimise reach, engagement, and conversion
- Champion the use of MarTech tools to automate and personalise customer interactions across digital channels
- Stay at the forefront of digital innovation, ensuring the business is leveraging cutting-edge technologies and platforms to stay competitive
Commercial focus
- Serve as a commercially minded marketer who understands the mechanics of business performance and actively seeks to impact revenue, cost optimisation, and profitability
- Develop campaigns and initiatives that are directly linked to business KPIs, such as product sales, cross-selling opportunities, and customer retention
Customer-centric approach
- Build marketing strategies that place the customer at the centre, focusing on needs-based segmentation, personalized engagement, and enhancing the overall customer experience
- Champion initiatives that improve customer advocacy and Net Promoter Scores (NPS)
Team leadership and collaboration
- Lead and inspire a high-performing cross-functional marketing team, fostering a culture of innovation, accountability, and professional development
- Work cross-functionally with product, sales, IT, data, and other stakeholders to ensure alignment and seamless execution of marketing initiatives
Brand management and communication
- Oversee retail brand positioning and ensure consistency across all channels, strengthening the Consumer Banking segment within the market
- Drive compelling storytelling to articulate the value proposition of the bank’s products and services effectively
Core Competencies:
- Strategic thinking: ability to connect the dots across disparate business challenges to develop holistic marketing strategies
- Analytical mindset: comfort with numbers, data, and analytics to inform decisions and measure success
- Digital savvy: deep understanding of the digital marketing landscape, including social media, performance marketing, and programmatic advertising
- Leadership: inspirational leader with the ability to build, motivate, and retain high-performing teams
- Influence and collaboration: strong stakeholder management skills and the ability to build consensus across functions
- Execution excellence: track record of delivering high-quality work at speed, particularly under pressure
- Entrepreneurial mindset with a bias for action
- Curious and driven by learning, particularly in the areas of business, technology and data
- Resilient, adaptable, and comfortable in navigating complexity
- Strong interpersonal skills with a collaborative approach
Qualifications:
- Bachelor’s degree in Marketing, Business, Economics, or a related field; an MBA or equivalent advanced degree is strongly preferred
Experience:
- Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role within financial services or a similar fast-paced, high-impact industry
- Commercial acumen: strong understanding of business dynamics, financial metrics, and how marketing directly impacts business performance.
- Digital expertise: demonstrable experience in leveraging digital media and MarTech tools to drive marketing effectiveness.
- Data proficiency: proven ability to translate data insights into actionable strategies; familiarity with advanced analytics tools is essential.
- Customer-centricity: experience in developing customer-centric marketing strategies, with a track record of improving customer engagement and satisfaction
Salary: Market related
Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.
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