BI Analyst 49 views

Purpose:

A financial services company is seeking a BI Analyst who will be responsible to analyse, interpret, collate, and present financial and non-financial information for the Group Marketing Department at the company; the focus is on designing and delivering reports that drive strategy, enhance decision-making, and support the overall marketing objectives; the role involves providing valuable insights into customer behaviour, marketing technology performance, and competitive analysis to facilitate effective marketing strategies

Key Job Outputs:

• Reporting and analysis: prepare and deliver all monthly reports by analysing, interpreting, and collating relevant financial and non-financial data related to marketing initiatives and customer analytics
• Process enhancement: continuously enhance the process and design of marketing business reporting to ensure alignment with strategic objectives and optimise reporting efficiency
• Customer insights: analyse and interpret customer data to provide insights into consumer behaviour, preferences, and trends, supporting data-driven decision-making in marketing strategies
• Competitor analysis: conduct comprehensive competitor performance analysis to identify market positioning, strengths, and weaknesses; provide actionable recommendations based on findings
• Marketing technology performance: evaluate and report on the effectiveness of marketing technology initiatives and tools; provide insights that inform the development and optimisation of marketing technologies
• Collaboration: build and maintain strong internal and external relationships with stakeholders through regular communication and attendance at relevant meetings
• Service level adherence: ensure that internal and external customer requirements are met, adhering to service level agreements and delivering high-quality reports
• Project support: provide analytical support for marketing projects and initiatives, offering recommendations and insights to enhance performance and effectiveness
• Time management: meet deadlines and targets by effectively prioritising tasks, planning, and communicating progress to relevant stakeholders
• Performance monitoring: maintain high standards of analysis and reporting within defined timeframes by planning, organising, and monitoring workflow
• Self-assessment: identify relevant development needs by assessing own performance and behaviour through formal and informal feedback

Core Competencies:

Technical

• Proficiency in data analysis and visualisation tools (e.g., Power BI, Tableau, Excel)
• Strong analytical skills to interpret complex datasets and draw actionable insights
• Understanding of industry trends in marketing technology and customer behaviour
• Knowledge of relevant software and systems used in marketing analytics
• Familiarity with financial management principles as they relate to marketing performance

Behavioural

• Collaborating: ability to work effectively with teams and stakeholders across departments
• Decision making: proficient in making informed decisions based on data analysis
• Execution: capable of executing plans and strategies efficiently
• Monitoring information: skills in monitoring performance metrics and reporting findings
• Managing work: strong organisational skills to manage multiple tasks effectively
• Influencing: ability to influence stakeholders with data-driven insights and recommendations

Qualifications:

• Essential: Advanced Diplomas/National 1st Degrees
• Preferred: BCom in Marketing, Business Analytics, or a related field; Certification in Data Analytics or Marketing Analytics

Experience:

• 3 – 6 years in Banking or Financial Services, specifically in a marketing analytics or reporting role

Salary:   Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013