Head of Retail 140 views

Job Overview


A manufacturing and designing company is seeking a Head of Retail who will be responsible for inspiring leader who leads the Retail Area Managers to deliver the strategic, commercial and operational plan and sales for the retail division, with a focus on customer service, delivering the results on plan and in budget, and being a role model for the leadership behaviours and company values


Key Job Outputs:

  • Delivering commercial growth within the existing stores, with a focus on customer experience and staff development
  • Flexibility to adapt to the culture and comply with the requirements of the buying and planning teams
  • Contribute to the formulation of the retail strategy, and lead the team to implement this consistently across the business
  • Coach, motivate and engage the retail sales team to deliver the operational plan
  • Recruiting and manage talent, creating a high performance and development culture
  • Responsible for planning and executing of new store openings, including the fixturing and maintenance
  • Accountable for full compliance across the division
  • Compliance with legal requirements, including mall regulations
  • Safety and security requirements
  • Instore inventory control and counts
  • Adherence to prescribed layout and merchandising directives
  • Execute in-store strategy and ensure an amazing shopping experience
  • Administer the lease agreements for company stores
  • Work closely and collaboratively with the wider leadership team improving communications between retail and the support centre
  • Lead a team of Area Managers
  • Ensure current knowledge of competitors and external factors impacting delivery of sales and growth

Effective Sales-Management

  • Achievement of YTD sales budget
  • Ensuring service levels are maintained – majors
  • Order management
  • Space gains and losses
  • New business gained
  • Managing indep and franchise strike rates
  • Adhoc displays

Customer Engagement

  • Call cycle strike rate
  • Engagement with store management
  • Customer matrix
  • New store installations
  • Climate survey
  • Managing customer complaints and enquiries

Operational Excellence

  • Implementation of executional habits
  • Implementation of plans – carlton
  • Implementation of plans – creative
  • Implementation of seasonal displays
  • Seasonal returns management
  • Checklist compliance

Effective Staff Management

  • Staff leave management
  • Staff recruitment
  • Staff turnover
  • Staff induction and training
  • Adherence to HR policy and procedures
  • Managing staff performance
  • Store visits with all staff members

Effective Administration

  • Ensuring deadlines are adhere to
  • Accuracy of feedback submitted on checklists
  • RSM weekly reports submitted
  • Route lists updated
  • Customer master updated
  • Pulse document updated

Expense Management

  • Ensuring expense match’s forecast
  • Ensuring expense claims are submitted accurately and timeously
  • Ensuring expense budgets are planned accurately and timeously
  • Ensuring expense claims are submitted accurately and timeously
  • Vehicle inspections submitted once per quarter
  • Tablets inspection once per month


Core Competencies:

  • Able to work closely with junior staff and manage Sales / Stores Managers supervision
  • Strong leader and managerial skills
  • Excellent organisation skills
  • Good analysing skills
  • Must be able to strategise
  • Must have good computer skills with very strong Excel
  • Strong inter departmental skills
  • Able to multi-task
  • Able to travel and sleep out for extended periods



  • Retail / Operations / Sales / Marketing diploma or relevant degree



  • Minimum of 6 years management experience
  • Sales Rep experience in FMCG is essential
  • Extensive sales knowledge of major chains and independent stores


Salary:   Market related


Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013

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Contact Details

Address: 1 Maxwell Drive | Sunninghill | Johannesburg | South Africa

Email: info@velapersonnel.co.za

Contact Number: 011 802 0185

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